Ellis Custom Homes, serving the Smith Mountain Lake area. Building trust one home at a time!

  • Smith Mountain Lake
    66 Builder's Pride Dr
    Hardy, VA
    540-912-0112

A series of stick-built homes on standardized plans, delivered by the same crews that build everything we do, at a price a custom builder isn’t supposed to be able to reach.

See the Plans Read the Specs From the low $300sthe home, built on your lot
Why It Exists

The buyers who helped build this company, first-time buyers, young couples, people with a piece of land and a real budget, were getting priced out of new construction. We didn’t think that should be the end of it.

Our team has been building homes in this region for more than 30 years, and a lot of the people we built for early on were exactly these buyers. So we went to our suppliers and subcontractors and worked out better pricing on specific materials and packages. We standardized a set of plans so drafting, permitting, and material takeoffs are done once and done efficiently. And we simplified the selection process so homes move from contract to completion faster. There’s no trick to the price. There’s a method.

How the price works

The savings come from four places, and we’ll tell you exactly what they are.

01

Standardized plans

Freedom Series blueprints are fixed. No structural changes, with one exception: you can add a deck. That saves thousands in drafting and permitting, and every plan is engineered to use materials with minimal waste.

02

Negotiated material packages

Our suppliers give us better pricing on specific cabinet lines, countertop colors, flooring, and fixtures because we commit to volume. You still choose your finishes. The menu is just shorter.

03

Simpler foundations

Every Freedom Series plan is drawn for a crawlspace foundation. Less excavation, less concrete, less time in the ground.

04

A streamlined process

Fewer decisions means fewer delays. Freedom Series homes start faster and finish faster, and that time is money on a construction loan.

Line by Line

We publish specifications for every home we build. This one’s no different.

A Freedom Series home is streamlined: same crews, same construction standards, fewer decisions, and a shorter menu. We’d rather you see exactly what that means than find it in the fine print. Here’s what stays the same, and what we streamlined.

What stays the same
01Built on site by the same crews and subcontractors as every Ellis home
02Footers under every slab, porch, stoop, patio, and garage
03Steel-reinforced concrete in attached garages
04Pressure-treated sill plates and anchor bolts per code
05Pre-engineered truss roof systems
06Ice and water shield in the valleys and at the eaves
07Architectural shingles with a limited lifetime manufacturer warranty
08Seamless aluminum gutters with oversized downspouts
09PEX waterlines and Moen faucets
10GE stainless appliance package: range, microwave hood, dishwasher
11Quartz kitchen countertops, standard
12One-year workmanship warranty, professionally cleaned at completion
What we streamlined
01The plan is the plan.Outside of adding a deck, the structure doesn’t change. If you want to move walls or design from scratch, that’s a custom build, and we do those too.
02Selections are curated, not unlimited.Shaker cabinets in white or clear oak. Four quartz colors. Defined siding, flooring, and fixture options. Every one is a material we’d put in any home.
03Crawlspace foundations.Every plan is drawn for a crawlspace: efficient to build, easy to access for plumbing and mechanicals, and part of how the price works.
04The specifications differ in places.A different sheathing system, single-hung rather than double-hung windows, and simpler trim details, among other items. The complete sheet is published below. Read it, and compare it to anyone else’s.
Standard, Not an Upgrade

At this price, most builders are installing laminate countertops. We’re installing quartz.

The Lineup

The plans

Seven single-level plans, each drawn for a crawlspace foundation and engineered for efficient material use. Fixed structure, your finishes, and the option to add a deck.

Ask About a Plan
Rendering
Aspen A
[0,000] sq ft · 3 bed · 2 bath
From the low $300s
Rendering
Aspen B
1,404 sq ft · 3 bed · 2 bath · covered front porch
From the low $300s
Rendering
Wildwood
1,452 sq ft · 3 bed · 2 bath · 2-car garage
From the low $300s
Rendering
Palmetto
1,624 sq ft · 3 bed · 2 bath · covered front porch
From the low $300s
Rendering
Reece Ivey B
1,709 sq ft · 3 bed · 2 bath · 2-car garage
From the low $300s
Rendering
Springfield
[0,000] sq ft · [beds/baths]
From the low $300s
Rendering
Summerwood
[0,000] sq ft · [beds/baths]
From the low $300s
From Contract to Keys

How it goes

Step 1

Pick your plan

Choose from the Freedom Series lineup. We’ll walk you through which plans suit your lot and your budget.

Step 2

We walk your lot

Before you commit to anything, we walk the land with you, help determine the best placement for the home, and give you a realistic picture of well, septic, driveway, and site costs.

Step 3

Make your selections

Siding, cabinets, countertops, flooring, fixtures. A curated menu means selections happen in one visit, not six.

Step 4

We build

Same crews, same subcontractors, same standards as every home we build. You’ll know where things stand throughout.

Step 5

Move in

Professionally cleaned, walked through together, and backed by our one-year workmanship warranty.

Pending Steve’s number on typical contract-to-completion timeline. If it’s meaningfully faster than custom, add it to this section’s heading area, e.g. “How it goes, typically in X months.” Construction-loan interest makes speed a real cost argument for this buyer.
Your Lot, Wider Radius

Where we build them

Like every home we build, Freedom Series homes go on your lot. And because these builds are efficient, we can take them farther from home base than our custom work: throughout Bedford, Franklin, and Pittsylvania counties, and as far as the Roanoke area.

If you own land, or you’re about to, and you’ve been told a new home isn’t in your budget, this is the conversation to have before you settle for something else.

Bedford County Franklin County Pittsylvania County Roanoke Area
Straight Answers

Common questions

You can add a deck. Beyond that, no structural changes. That’s not us being difficult. Standardized plans are one of the main reasons the price is what it is. If you need changes, one of our standard custom plans is probably the better starting point, and we’re glad to talk through both.

You’ll need a lot to build on, but you don’t need to own it yet. If you’re evaluating a piece of land, talk to us before you buy it. We’ll tell you what it will need: well, septic, driveway, clearing, and what that’s likely to cost. It’s a conversation that has saved buyers from expensive surprises.

Freedom Series homes are financed with a construction loan, which pays for the build in stages and converts to a regular mortgage once the home is finished. If you haven’t used one before, that’s normal. Most of our buyers haven’t. We can point you to local lenders who handle construction loans every day, and a short conversation with one of them will tell you what your budget supports.

No. Freedom Series homes are stick-built on site by our crews, the same way we build every home.

Not in the Freedom Series. These homes are built on a crawlspace foundation, and that’s part of how the price works. If a basement matters to you, one of our standard custom plans is the right starting point, and we’re glad to walk you through what that changes.

The floor plans are fixed, but between siding styles and colors, cabinet finishes, countertop and flooring selections, and the option to add a deck, two homes on the same plan rarely read as the same house.

The same one-year workmanship warranty we put on every home, plus the manufacturer warranties on materials, including the limited lifetime warranty on the architectural shingles.

[Pending: typical Freedom Series timeline from contract to completion.]

Talk to Us

A straight answer, either way.

If the Freedom Series sounds like the right fit, or you’re not sure whether your budget points here or to a custom plan, get in touch. We’ll tell you honestly which one makes sense.

This page describes the Freedom Series as of July 2026. Included features are subject to availability and may change. Pricing covers the home as specified and does not include land, well, septic, or site work. For current specifications, see the Freedom Series specification sheet.

Contact Us

For more information on building with us, please reach.

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